Focused on notification experience within TikTok’s multi-account infrastructure — identified the core issue of missing notification context in multi-account scenarios, and pushed the notification system to evolve from device-level to account-level.

Benchmarked Instagram’s account labeling architecture, investigated its notification routing and context-carrying patterns, and distilled an actionable labeling pattern.

Drafted the PRD for per-account notification routing & labeling, aligned the design with Infrastructure and Design teams, and pushed every notification to clearly surface “which account, what event”.

Led the end-to-end product lifecycle of AI Skills Hub (skillhub.tencent.com) — an AI capability platform for Tencent’s global studios. Post-launch it accumulated 33,000+ AI skills, substantially accelerating AI adoption across production pipelines.

Contributed to the product definition of PUBG Mobile’s “Bruce” AI combat companion (600M+ downloads): combining LLM and reinforcement learning, drafted the PRD supporting real-time voice command + tactical cooperation, and positioned it in GTM as the first collaborative AI character in mobile shooter games that players can command by voice.

Designed a tag-based user segmentation system driven by reading behavior — auto-tagging users and content, matching similar users with articles, and providing a foundation for precision-distribution scenarios.

For a strategic case involving China’s leading F&B chains (Starbucks China / Yum China / Luckin), conducted executive compensation benchmarking, analyzing compensation structures across management levels.

Synthesized fragmented data from annual reports, KJRC filings, and expert interviews to build compensation models — validating critical investment hypotheses and identifying opportunities in the consumer retail sector.

Designed a gamification system (virtual pet + gacha): defined the economy model, sink paths and milestone pacing. Post-launch it lifted silent-to-active conversion by 191%, homepage DAU by +35%, and 2-month retention by +73%.

Independently pitched and shipped a player personality-test live-op for Tencent Game Institute’s anniversary — owned the full chain from PRD, front-end implementation to analytics instrumentation, closing the PV→Share funnel. 20,000+ participants in 20 days; later adopted by Tencent’s Minor Protection team as a reusable gameplay template.

Contributed to VALORANT Mobile’s launch live-ops strategy: used player-behavior analysis to shape the pre-registration activity, helping reservations surpass 70M. Distilled into a reusable launch playbook.

At an internal Game Jam, served as Producer & Designer in a 3-person team and shipped the cooperative rhythm game OH MY BOSS — placed 3rd out of 20 teams, opening-day play covered 1,300+ employees.

Conducted 15+ stakeholder conversations to uncover shifts in consumer behavior, directly informing content planning and engagement strategies.

Created multimedia coverage of key events (e.g., local elections, tech expos, cultural festivals), ensuring alignment with organizational messaging goals. Converted field-level observations into strategic recommendations, boosting local relevance and brand resonance.

Focused on Chinese enterprises’ overseas localization — from Anta’s debut in Beverly Hills to community issues like the LA wildfires and social movements — bridging Chinese and English-speaking readerships.

Independently led end-to-end development of the himentor WeChat Mini-Program — from requirement definition, interaction design, and front-end implementation to back-end integration. Tech stack: WeChat Mini-Program framework (WXML / WXSS / JS) + Node.js backend + cloud database — shipped core pages, the user account system, and the mentor-mentee matching flow.

Designed and produced the full brand content system: defined visual language, wrote copy, and delivered asset kits to bootstrap the mini-program’s cold start.

Built and operated a Xiaohongshu product matrix — multi-account segmentation (product / mentor / mentee-story), established content cadence and hashtag strategy, and funneled Xiaohongshu traffic into the mini-program user base, forming a repeatable growth playbook.

Reported on the 2022 Global Digital Economy Conference — conducted on-site interviews and produced multiple stories for Xinhuanet’s digital-economy coverage.

Moderated and coordinated breakout sessions while contributing to content creation — working with editorial on theme design, guest outreach, agenda control, and copy review to keep on-site content aligned with the broadcast cadence.

Drafted tender proposals for the Tibet Autonomous Region Tourism Bureau project — from needs analysis and competitive benchmarking to budget structuring — independently delivering submission-ready business documents.

Served as video editor for Xinhuanet’s original program “Health Decoding” — handled full post-production (rough cut, fine cut, subtitles, audio-video sync, packaging) across multiple episodes, and produced program visual assets with Adobe Illustrator alongside the art team.